Tags STORY
Marketing Moments
You can’t make it as a brand without digital: Shivam...

At the e4m Screenage Conference, the Chief Executive Officer at Cipla Health Ltd spoke about the power of digital, and....

By Team PITCH

Marketing Moments
Rethinking the funnel: Is the classic marketing model a dying...

The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when....

By Team PITCH

Marketing Moments
TV growth shrinks in 2022, gaming & digital continue to...

TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the....

By Kanchan Srivastava

Marketing Moments
‘Made for Ad’ sites gobbling up big chunk of digital...

These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad....

By Kanchan Srivastava

Marketing Moments
Generative AI: Top e-comm players have a new ‘salesman’ for...

From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this....

By Kanchan Srivastava

Marketing Moments
Video personalisation with AI: On every marketer’s festive checklist this...

Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content....

By Shantanu David

On The Move
Nestle consolidates European media with WPP

The account will be handled by WPP OpenMind

By Team PITCH

Marketing Moments
Ad Nauseum: Are AI algorithms hurting ad performance?

Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive....

By Shantanu David

Marketing Moments
Live stream with influencers: Latest addition to marketing cart of...

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....

By Shantanu David

Marketing Moments
Live stream with influencers: Latest addition to marketing cart of...

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....

By Shantanu David