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Marketing Moments
Future Forward: Navigating the Marketing Revolution of 2024

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre....

By Ritika Raj

Marketing Moments
From buzzword to game changer: ChatGPT's journey in 2023

ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately....

By Sohini Ganguly

Marketing Moments
GenAI in marketing: Will 2024 be the make-or-break year?

Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only....

By Kanchan Srivastava

Opinion
Three innovative technologies that will dominate digital advertising in 2024

Guest Column: Siddhartha Vanvani, Founder & CEO, Digidarts predicts the revolution in digital advertising via Immersive Storytelling, AI Precision, and....

By Siddhartha Vanvani

Marketing Moments
Cookie Conundrum: Uncertainty continues as clock ticks towards 2024

With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google....

By Kanchan Srivastava

Marketing Moments
All eyes on the screen: Mobile marketing set for big...

With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape....

By Sohini Ganguly

On The Move
Havas acquires Hamburg-based digital performance marketing agency EPROFESSIONAL

Together with Tim Christiansen, Henner Uekermann will lead EPROFESSIONAL taking on the role of Managing Director

By Team PITCH

Marketing Moments
2023: When CTV made big inroads into India

Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers

By Shantanu David

Marketing Moments
Brand Safety: How big a worry for marketers?

Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of....

By Sohini Ganguly

Marketing Moments
2023: How social commerce bridged the gap between brands and...

Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media....

By Shantanu David