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Marketing Moments
Union Cabinet okays data protection bill

The bill, which aims to make internet companies, mobile apps and business houses more accountable, will be tabled during the....

By Team PITCH

Marketing Moments
Can Sebi rein in the unruly finfluencer?

Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated....

By Tanzila Shaikh

Marketing Moments
Now, open web programmatic under scanner: Are advertisers losing 23%...

Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of....

By Kanchan Srivastava

Marketing Moments
Is Google not disclosing all about TrueView ads?

Terms of YouTube’s TrueView ads appear to be misleading and 'third party' audit is also questionable, according to the Adalytics....

By Kanchan Srivastava

Marketing Moments
Meta's Twitter rival 'Threads' set for launch on Thursday

The platform will be linked to users' Instagram accounts

By Team PITCH

Marketing Moments
Elon Musk: Unverified Twitter users can view only 600 tweets...

The move is to address 'extreme levels of data scraping and system manipulation' said the Twitter owner

By Team PITCH

Marketing Moments
Voice, Video & Vernacular: How Generative AI is impacting India’s...

Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences,....

By Shantanu David

Marketing Moments
DistroTV to share streaming content offerings with OnePlus TV

The partnership will help advertisers reach out to the premium digital audience on Connected TV

By Team PITCH

Marketing Moments
Billions at stake as Google’s video ad business comes under...

Over 80% of YouTube’s ad placements on third-party sites violated promised standards and advertisers might not be getting what they....

By Kanchan Srivastava

Marketing Moments
Union govt's collaboration with influencers raises eyebrows

Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of....

By Kanchan Srivastava