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Marketing Moments
Scrolling up or down: Where is India's digital news business...

As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from....

By Team PITCH

Marketing Moments
TRAI mulling consultation paper on OTT issues: Report

The regulatory body is looking to deliberate on MIB overseeing the content regulation and MeitY handling the carriage part, the....

By Team PITCH

Marketing Moments
Now, Hindi publishers barring AI & tech firms from using...

Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content

By Kanchan Srivastava

Marketing Moments
Live stream with influencers: Latest addition to marketing cart of...

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....

By Shantanu David

Marketing Moments
Now, Hindi publishers barring AI & tech firms from using...

Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content

By Kanchan Srivastava

Marketing Moments
Live stream with influencers: Latest addition to marketing cart of...

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....

By Shantanu David

Marketing Moments
Will Privacy Sandbox lead to a new era of contextual...

In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm....

By Team PITCH

Marketing Moments
Rise of live commerce: Advertisers log into new channel of...

Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying....

By Shantanu David

Marketing Moments
Marketers shifting ad money from Search to e-commerce & social...

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

By Team PITCH

Marketing Moments
Breaking bot: Is AI taking newsrooms to the future?

Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is....

By Nilanjana Basu