The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of....
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could....
The tax will be applied not to each value of the bets placed but to the entry amount that users....
The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media....
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to....
The earlier version of the privacy bill was withdrawn last year in August
Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users....
The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public
Revenue stood at $32 billion, growing 11% YoY
Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been....