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Marketing Moments
Rise of live commerce: Advertisers log into new channel of...

Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying....

By Shantanu David

Marketing Moments
Marketers shifting ad money from Search to e-commerce & social...

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

By Team PITCH

Marketing Moments
Breaking bot: Is AI taking newsrooms to the future?

Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is....

By Nilanjana Basu

BrandTalk
Will be focusing on regional content: Samira Kanwar, VICE

Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and....

By Tanzila Shaikh

Marketing Moments
Google to hike ad rates for festive season?

Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least....

By Shantanu David

BrandTalk
Walled gardens are going nowhere: Ramya Parashar, MiQ

The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and....

By Shantanu David

Marketing Moments
Now buffering: Advertisers wary of investments in desi short video...

While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments,....

By Nilanjana Basu

Marketing Moments
Did digital advertising hit the slow track in H1?

Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when....

By Kanchan Srivastava

Marketing Moments
The battleground for companies is talent not technology: Daniel Hulme,...

At e4m TechManch 2023, the globally renowned AI expert shed some light on the issue of ethics, complexities of technology....

By Team PITCH

Marketing Moments
Why marketers are optimistic about the GA4 data model

The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus....

By Team PITCH