With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate....
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent....
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....
exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI....
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....
The pilot for a paid subscription may be rolled out in mid or late 2024
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the....
The tech giant is reportedly working on 'Pegasus,' which may bring Apple a new revenue stream