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While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments,....
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when....
At e4m TechManch 2023, the globally renowned AI expert shed some light on the issue of ethics, complexities of technology....
The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus....
The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of....
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could....
The tax will be applied not to each value of the bets placed but to the entry amount that users....
The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media....
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to....
The earlier version of the privacy bill was withdrawn last year in August
