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Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....
The pilot for a paid subscription may be rolled out in mid or late 2024
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the....
The tech giant is reportedly working on 'Pegasus,' which may bring Apple a new revenue stream
Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the....
Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in....
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad....
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this....
The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%
The innovation will enable an easier viewing experience on mobile phones
