Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive....
With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate....
Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent....
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act....
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....
exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI....
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....