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Marketing Moments
Fraud, Ethics, and Vernacular Challenges: The Problematic State of Digital...

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance

By Ritika Raj

Marketing Moments
India’s burgeoning social media consumption: What does it mean for...

The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive....

By Kanchan Srivastava

Marketing Moments
Establishing a culture of responsibility within the digital advertising community

With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate....

By Simran Sabherwal

Marketing Moments
Google, Meta under fire: Brands looking at the open internet?

Marketing leaders say they are advocating for a change in digital ad spending patterns while considering breaking the walled gardens

By Shantanu David

Marketing Moments
Global ad game: Is Google and Meta’s loss Amazon’s gain?

Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent....

By Kanchan Srivastava

Marketing Moments
Marketers mull ways to beat digital ad fraud: An AI...

Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act....

By Team PITCH

Marketing Moments
Ad fraud pinch: Advertisers to lose one-third of spends on...

India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....

By Kanchan Srivastava

Marketing Moments
'India at the cusp of a bright future from B2B...

exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI....

By Nilanjana Basu

Marketing Moments
India OTT subscription rev growth dips due to IPL rights...

The sector is set to reach $1 billion in 2023, says the Ampere Analysis report

By Kanchan Srivastava

Marketing Moments
Meta ad-free plan: Time for brands & agencies to think...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....

By Nilanjana Basu