Tags STORY
BrandTalk
Will be focusing on regional content: Samira Kanwar, VICE

Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and....

By Tanzila Shaikh

Marketing Moments
Google to hike ad rates for festive season?

Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least....

By Shantanu David

BrandTalk
Walled gardens are going nowhere: Ramya Parashar, MiQ

The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and....

By Shantanu David

Marketing Moments
Now buffering: Advertisers wary of investments in desi short video...

While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments,....

By Nilanjana Basu

Marketing Moments
Did digital advertising hit the slow track in H1?

Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when....

By Kanchan Srivastava

Marketing Moments
The battleground for companies is talent not technology: Daniel Hulme,...

At e4m TechManch 2023, the globally renowned AI expert shed some light on the issue of ethics, complexities of technology....

By Team PITCH

Marketing Moments
Why marketers are optimistic about the GA4 data model

The GA4 audience builder will help advertisers to build audiences thanks to the integration of AI-driven, accurate tracking and focus....

By Team PITCH

BrandTalk
Walled gardens to remain significant for marketers: Unny Radhakrishnan, Digitas...

The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of....

By Shantanu David

Marketing Moments
GST to be levied on online gaming from Oct 1

The tax will be applied not to each value of the bets placed but to the entry amount that users....

By Team PITCH

Marketing Moments
Data Protection Board can advise govt to take down content...

The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media....

By Team PITCH