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Marketing Moments
Google rolls out conversational AI in Search Ads

The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to....

By Kanchan Srivastava

Marketing Moments
'Brand messaging for South does not change, but how we...

Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit....

By Team PITCH

Opinion
Marketing Trends to Watch for in 2024

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation,....

By Mark Titus

Opinion
Marketing trends to look forward to in 2024

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen....

By Piali Dasgupta

Opinion
Marketing Narratives will have to be Insight Driven

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

By Prashant Dhar

Opinion
D2C Brand Marketing: betting on Omnibrands, Omnichannel Commerce, and High-quality...

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

By Lakshmi Rebecca

Marketing Moments
Zomato takes Mumbai Metro commuters to ‘Chaatkopar’

Zomato brought a smile on everyone’s faces as it took over the PSA system in the Mumbai Metro recently

By Team PITCH

Marketing Moments
e4m Pride of India Brands – Tamil Nadu to be...

The fourth edition of the conference will be held in Chennai on 24 January 2024

By Team PITCH

Marketing Moments
ICC TV rights: Is the ZEEL-Disney Star agreement at risk?

There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV....

By Sonam Saini

Marketing Moments
Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

By Ritika Raj