Pitch Feature STORY
FEATURED
Will the festive spark ensure a healthy recovery for Print?

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with....

By Neeta Nair

FEATURED
Retail will be back on growth path in post-COVID world:...

Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the....

By Misbaah Mansuri

FEATURED
Why brands now need to be part of the conversations...

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be....

By Misbaah Mansuri

FEATURED
eBay may look at outdoor campaigns towards the end of...

Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign....

By Simran Sabherwal

FEATURED
MyTeam11 expanded fantasy portfolio to 9 types of sports during...

Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy....

By Sanstuti Nath

FEATURED
Why hyperlocal OOH content is the best bet for brands...

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing....

By Noel D'souza

FEATURED
Jyoti Bansal steps down as CEO, PHD India

Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal....

By Naziya Alvi Rahman

FEATURED
Brands should convey hope, togetherness & transparency post-lockdown: Kantar

The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing....

By Sanstuti Nath

FEATURED
It’s going to take about 2-3 quarters for business to...

Dhruva, Cleartrip's Vice President, speaks to exchange4media on the consumer trends and the 'new normal' in the industry The COVID-19....

By Sanstuti Nath

FEATURED
Vocal for Local steers desi apps to the forefront

Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads....

By Tasmayee Laha Roy

FEATURED
User Generated Content by brands - Is the trend here...

While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of....

By Nafisa Shaheen

FEATURED
We assess celebrity associations with a purpose-driven approach: Sunil Kataria

Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the....

By Christina Moniz

FEATURED
Kent ad fiasco: A cautionary tale for advertisers in COVID...

Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic in their communication The....

By Misbaah Mansuri

FEATURED
Brands rally for an ‘Atmanirbhar’ India

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for....

By Sanstuti Nath

FEATURED
We promote digital events since they have a wider reach:...

Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for....

By Sanstuti Nath