exchange4media has learned from reliable sources that L&K Saatchi & Saatchi from the Publicis Groupe has won the German luxury automobile brand, Audi’s creative and digital pitch in India. The pitch is believed to have been called towards the end of last year. The incumbent agency handling the account was BBH.
Earlier in 2021, L&K Saatchi & Saatchi had bagged the retail communications mandate for Audi wherein it supported the automobile manufacturer’s dealer network across India in its marketing initiatives.
exchange4media reached out to Audi, BBH and L&K Saatchi & Saatchi for a quote, but none was available at the time of filing the story.