The National Creators Award is a pioneering initiative aimed at recognizing excellence across various domains
India is more than just its metros, say experts who aver that real progress may come only when brands catering....
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital....
The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her
The digital film has been released ahead of Women's Day
The brand film challenges gender stereotypes and biases
The campaign has been conceptualised by Ogilvy
The dubious 'dark' version of the biscuit has become a fodder for memes and dark jokes on the internet
Paramount, which is currently trying to reduce its debts through the sale of assets could reportedly generate $550 million through....
At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is....
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible....
TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing....
The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination....
The home décor company has roped in Talented for the two-part ad series