Marketing Moments STORY
Marketing Moments
PM Modi to present inaugural National Creators Award

The National Creators Award is a pioneering initiative aimed at recognizing excellence across various domains

By Team PITCH

Marketing Moments
From ironing boards to boardrooms: The tedious journey of Indian...

India is more than just its metros, say experts who aver that real progress may come only when brands catering....

By Tanzila Shaikh

Marketing Moments
Print ad volume up but have the rates dropped?

Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital....

By Chehneet Kaur

Marketing Moments
Kartik Aryan and Tara Sutaria enjoy a fragrant dalliance in...

The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her

By Team PITCH

Marketing Moments
MakeMyTrip pays tribute to all-women team of flag makers from...

The digital film has been released ahead of Women's Day

By Team PITCH

Marketing Moments
Luminous Power Technologies puts the spotlight on #WomenInEnergy

The brand film challenges gender stereotypes and biases

By Team PITCH

Marketing Moments
Charged by Thums Up unveils new campaign with Aamir Khan...

The campaign has been conceptualised by Ogilvy

By Team PITCH

Marketing Moments
Dark Parle G real or AI-generated? Internet goes bonkers for...

The dubious 'dark' version of the biscuit has become a fodder for memes and dark jokes on the internet

By Team PITCH

Marketing Moments
Paramount in talks to sell stake in Viacom18 Media to...

Paramount, which is currently trying to reduce its debts through the sale of assets could reportedly generate $550 million through....

By Team PITCH

Marketing Moments
TRAI to issue consultation paper on broadcast policy soon: Anil...

At FICCI Frames, the TRAI chairman shared that the regulator has completed pre-conversation to identify the focus area and is....

By Sonam Saini

Marketing Moments
D2C performance marketing spends to up digital advertising scores?

The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible....

By Shantanu David

Marketing Moments
TV neither dead nor going to die: Anil Kumar Lahoti

TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing....

By Sonam Saini

Marketing Moments
Fake cheese row: McDonald's receives clean chit from FSSAI

The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory

By Team PITCH

Marketing Moments
Ayushman and AI come together for Agoda's newest

A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination....

By Team PITCH

Marketing Moments
HomeLane opts for ‘unglamorous’ campaign

The home décor company has roped in Talented for the two-part ad series

By Team PITCH