Snap Inc. hosted its inaugural APAC AR Day in Mumbai, India, to celebrate Snapchat’s leadership in Augmented Reality (AR), its AR creator and developer community, and the company’s ongoing commitment to democratising AR for users and brands.
The event saw Evan Spiegel, Snap CEO and Co-Founder, engage in a candid fireside chat with Snap APAC President Ajit Mohan as a part of Spiegel’s three-day trip to India. The discussion centered around the adoption of AR globally by consumers and brands, India's booming creative talent pool, the future of AR, and Snap's innovative approach to this transformative technology.
“I love the energy of the young and vibrant Indian developer community. With over 200 million Snapchatters in India, we're seeing more and more creators, developers and brands tap into our community’s passion for augmented reality experiences. We're excited to be building the future with such incredible local talent,” said Evan Spiegel, Snap Inc. CEO and Co-Founder.
Ajit Mohan also delivered a keynote address that emphasized the strength of India's thriving AR creator and developer community and their innovative collaborations with brand partners.
Highlighting the hyper growth of the AR creator community in India, Ajit Mohan, President, APAC, Snap Inc. said, “Thanks to the innovation and creativity of these incredibly talented AR developers and creators, Snapchatters around the world are able to engage with immersive AR experiences which bring everyday moments to life. Snapchat is deeply committed to empowering these creators, offering monetization avenues and providing innovative tools to support their creative aspirations. We are honoured to have had creators from all over India and across APAC attend Snap’s AR Day to celebrate this ongoing innovation.”
The event saw AR developers, creators, advertisers, brands, and content creators attend sessions led by expert speakers, including Ty Ahmad-Taylor, Snap’s VP Product Growth, Resh Sidhu, Global Director Arcadia, Snap’s AR Creative Studio, Haran Ramachandran, Snap’s APAC Head of Creative Strategy, and Jeremy Voss, Snap’s Director of Product.