BrandTalk STORY
BrandTalk
Sleepless Star campaign is a perfect blend of technology &...

iQOO CEO Marya says the campaign unfolded over four days, and through four steps, before its actual launch on July....

By Shantanu David

BrandTalk
Motorola doesn’t want to leverage nostalgia but focus on disruptive...

In light of Razr series launch, Ranjan, Head of Marketing at Motorola - Asia Pacific, speaks about disrupting markets, changing....

By Shantanu David

BrandTalk
Why Samsonite works with influencers along with Virat Kohli

Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities....

By Tanzila Shaikh

BrandTalk
In a time of widespread cynicism, Deccan Herald stands for...

With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar....

By Nilanjana Basu

BrandTalk
LinkedIn India’s revenue grew 4-fold in five years: Ashutosh Gupta

Country Manager for India at LinkedIn, Ashutosh Gupta, shares how the social media platform for professionals has grown leaps and....

By Kanchan Srivastava

BrandTalk
Don’t worry about the metals, keep doing the great work:...

e4m spoke to Ogilvy's Chief Creative Officer Worldwide and Executive Chairman India on the country’s performance at the just-concluded Cannes....

By Tanzila Shaikh

BrandTalk
CTV in India can cross 60 million by 2025: Rajiv...

Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more

By Shantanu David

BrandTalk
Our marketing philosophy is to believe in power of diversification:...

Aggarwal, Head of Marketing, Bikano, shares the brand’s advertising and marketing strategies, the urban-rural market and more

By Shantanu David

BrandTalk
Would love to see more work from India showcasing use...

The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of....

By Simran Sabherwal

BrandTalk
Ad sector must pay youngsters at par with other industries:...

According to Sinha, CEO-South Asia at Leo Burnett, getting and retaining talent is the biggest constraint that he is facing....

By Kanchan Srivastava

BrandTalk
‘Account-based marketing drives maximum growth for brands’

Lara Brownlow, Head of Channel Sales APAC, and Gielke Burgmans, Senior Partnerships Lead, LinkedIn spoke on why the platform offers....

By Team PITCH

BrandTalk
Going forward, no one should charge for cricket: Anil Jayaraj

The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers,....


BrandTalk
Brands are investing in print & magazines in large numbers:...

Balakrishna, Chief Revenue Officer, The Hindu, spoke to us about print circulation making a comeback, the group expanding in the....

By Team PITCH

BrandTalk
India is now a big game-changer in the business of...

The Ogilvy India CCO, one of the 13 Indian jury members at Cannes Lions 2023, spoke to us about his....

By Tanzila Shaikh

BrandTalk
Sports is an integral part of our ethos as a...

Mehra, Head – Sports Initiatives and Associations, Usha International, talks about the brand's decade-long association with Mumbai Indians and their....

By Tanzila Shaikh