BrandTalk STORY
BrandTalk
We need to be a brand that is relevant, relatable...

Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online The implementation....

By Simran Sabherwal

BrandTalk
Innovation & diversification have been essential: Arjun Ranga

Arjun M Ranga, Managing Partner, NR Group & Managing Director, Cycle Pure Agarbathies, says he expects double-digit growth in all....

By Simran Sabherwal

BrandTalk
The reach that IPL offers is unparalleled: Atit Mehta, BYJU’S

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been....

By Christina Moniz

BrandTalk
Discovery as a brand stands for trust & credibility across...

In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+....


BrandTalk
Agility, adaptability & technology important in crisis time: Oliver Mirza,...

Mirza, Managing Director & CEO for Dr. Oetker in India & SAARC countries, tells us how the company connected with....


BrandTalk
How we optimised mediums makes End of Reason Sale unique:...

Harish Narayanan, Head of Marketing, Myntra recounts how the company executed its latest campaign and overcame the challenges to a....

By Simran Sabherwal

BrandTalk
Virtual community unboxing of OnePlus 8 got us nearly 98M...

Narayan, Head of Marketing, India, OnePlus, talks about the new product launch and maintaining communication with consumers during the lockdown....

By Sanstuti Nath

BrandTalk
‘Vocal for Local’ can be the driver of growth: Rakesh...

Head – Marketing & Branding, Bank of Baroda talked about the bank’s new music video, PM's Aatmanirbhar Bharat economic package....

By Sanstuti Nath

BrandTalk
ON A WILD AND INNOVATIVE JOURNEY

Gaurav Dublish & Siddharth Sood, Co-founders, Wildcraft India, tell us how the company’s innovative mindset has helped it enter new....

By Simran Sabherwal

BrandTalk
'With storytelling ingrained in our DNA, our job is to...

Sunita Rajan, Senior VP, Advertising Sales, Asia Pacific, CNN International, tells us how the global news giant is collaborating with....

By Simran Sabherwal

BrandTalk
If anything, this crisis has put the spotlight back on...

Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship....

By Christina Moniz

BrandTalk
TITAN’S BRAND ZOYA: KEEPING THE SPARKLE ALIVE IN TESTING TIMES

Ajoy Chawla, CEO - Jewellery Division, Titan Company Limited says personalised experience is at the core....

By Simran Sabherwal

BrandTalk
‘Lenovo SmarterEd is built on the premise that there is...

Amit Doshi, Chief Marketing Officer, Lenovo India, says the brand is going for a digital-first campaign that includes a long....

By Simran Sabherwal

BrandTalk
‘We Are Reviewing Our Marketing Plans And Advertising Approach Going...

Abhinav Iyer, Head - Marketing & Strategy, Muthoot Finance says the company is planning to launch its marketing campaign soon.....

By Simran Sabherwal

BrandTalk
WE HAVE PUSHED OUR NEW CAMPAIGNS AND PRODUCT LAUNCHES TILL...

JK Tyre recently launched a new campaign, #DistanceOKPlease to spread awareness about social distancing, drawing inspiration from Truck Shayaris. Srinivasu....

By Simran Sabherwal