BrandTalk STORY
BrandTalk
Walled gardens are going nowhere: Ramya Parashar, MiQ

The Chief Operating Officer at MiQ spoke to e4m about developing advanced technology in the TV space, predictive retargeting and....

By Shantanu David

BrandTalk
Consumers are too aware and they can tell when the...

On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign &....

By Tanzila Shaikh

BrandTalk
Strategy for 'Pushpa Impossible' focused more on engagement & outreach:...

Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign....

By Sonam Saini

BrandTalk
‘More than half of SUGAR’s revenue comes from offline retail’

In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s....

By Team PITCH

BrandTalk
‘Digital as a component is higher than the category average...

Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest....

By Team PITCH

BrandTalk
Walled gardens to remain significant for marketers: Unny Radhakrishnan, Digitas...

The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of....

By Shantanu David

BrandTalk
'Bajaj Capital’s brand revitalization is to align with current market...

Chief Digital and Marketing Officer and Head of Strategy Aabhinna Suresh Khare says the revitalization comes on the back of....

By Team PITCH

BrandTalk
Havas Worldwide India appoints Kundan Joshee as Managing Partner &...

Joshee joins the agency from Wunderman Thompson

By Team PITCH

BrandTalk
We are offering flexible ad packages for the cricket season:...

Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users....

By Sonam Saini

BrandTalk
‘India will see AdEx growth of 2-3x the global average’

Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the....

By Naziya Alvi Rahman

BrandTalk
We want India to be our third-largest market: Astus Group...

Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which....

By Sonam Saini

BrandTalk
'Kellogg’s India aims to deliver the Hershey's experience with nutrition...

Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for....

By Aditi Gupta

BrandTalk
We believe in making technology accessible to everyone: Chandrika Jain,...

Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital....

By Ritika Raj

BrandTalk
'Drink More…Water' is our first digital-first campaign: Ishwindar Singh, Pernod...

Singh, Marketing Director, Pernod Ricard India - Seagram's Whiskey, speaks about the brand's recent campaign and its marketing initiatives for....

By Tanzila Shaikh

BrandTalk
Sleepless Star campaign is a perfect blend of technology &...

iQOO CEO Marya says the campaign unfolded over four days, and through four steps, before its actual launch on July....

By Shantanu David