BrandTalk STORY
BrandTalk
We have adopted a hybrid marketing strategy with focus on...

The Chief Distribution Officer of Canara HSBC Life Insurance speaks about the evolving BFSI sector and how they are keeping....

By Tanzila Shaikh

BrandTalk
Customer-first is the core behind new content slate: Manish Kalra

ZEE5’s Chief Business Officer shares the network’s pan-India approach, media and content consumption trends and more

By Aditi Gupta

BrandTalk
Shades of inclusivity: Inside Estée Lauder India's 'awareness-first' digital campaign

Dikshita Shukla, India Brand Head, Estée Lauder, talks about the importance of influencer marketing, collaboration with Manushi Chhillar, inclusivity and....

By Aditi Gupta

BrandTalk
Govt advisory for inbuilt radio in mobile handsets to boost...

The CEO of MYFM spoke to e4m on the recent government advisory, market expansion plans and the upcoming radio broadcast....

By Team PITCH

BrandTalk
We want to make Pizza Hut India an everyday brand:...

Datta, the newly onboarded Chief Marketing Officer, spoke to e4m about the brand’s recently launched campaign featuring Saif Ali Khan....

By Tanzila Shaikh

BrandTalk
‘Our focus is to ensure 70% of our TG engages...

Vikas D Nahar, Founder & CEO- Happilo, talks about the brand’s journey, marketing strategy and more

By Ritika Raj

BrandTalk
Combination of creativity with problem-solving makes a winning campaign: Ahmed...

Naqvi, Global CEO & Co-Founder of GOZOOP Group, speaks to e4m about being one of the Indian jury members in....

By Tanzila Sheikh

BrandTalk
'Digital media will play a large part in Bisleri's new...

Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with....

By Aditi Gupta

BrandTalk
'We need to simplify this jargon-heavy sector to make it...

Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector,....

By Ritika Raj

BrandTalk
The Indian advertising industry is being taken more seriously now...

The CEO and MD of DDB Mudra Group, who is one of the 13 Indian jury members at Cannes Lions....

By Tanzila Sheikh

BrandTalk
Trends are very important for the GenZ cohort: Sunder Balasubramanian,...

Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort....

By Tanzila Sheikh

BrandTalk
'GEC is all about family viewing, we all come together...

Nina Elavia Jaipuria, Head-Hindi Mass Entertainment and Kids TV Network, Viacom18, shares that the kids category is still under-indexed and....

By Sonam Saini

BrandTalk
'We have a robust sports portfolio and have added marquee...

Rajesh Kaul, CRO – Distribution & Intl. Sales and Business Head – Sports at Sony Pictures Networks India, tells us....

By Sonam Saini

BrandTalk
'Himalaya Wellness is reinforcing its position as a socially responsible...

Rajesh Krishnamurthy, Business Director of Himalaya Wellness Company, talks about the inspiration behind the campaign & more

By Team PITCH

BrandTalk
'We have our business targets in APAC, and they always...

OMG's APAC CEO Tony Harradine discusses team expectations, APAC's significant role in recent business wins, and additional topic

By Neeta Nair