Tasmayee Laha Roy STORY
Tasmayee Laha Roy

dfdf@gmail.com

Marketing Moments
News channels feel the pinch as lockdown-hit SMEs freeze ads...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....

By Tasmayee Laha Roy

Marketing Moments
‘We will counter shrillness with intensity, noise with depth &...

Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus....

By Tasmayee Laha Roy

Marketing Moments
Print media picks up pace in festive season with up...

As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times....

By Tasmayee Laha Roy

Marketing Moments
'MX Player has been growing significantly month-on-month when it comes...

In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything....

By Tasmayee Laha Roy

Marketing Moments
Discovery as a brand stands for trust & credibility across...

In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+....


Marketing Moments
With TikTok out of scene, Indian apps eye larger share...

While apps like ShareChat are already being used by FMCG, telecom, gaming and e-commerce sectors, others like Roposo and Chingari....

By Tasmayee Laha Roy

Marketing Moments
Vocal for Local steers desi apps to the forefront

Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads....

By Tasmayee Laha Roy

Marketing Moments
How cable TV became a lucrative ad medium for brands...

The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID....

By Tasmayee Laha Roy