With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....
Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus....
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times....
In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything....
In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+....
While apps like ShareChat are already being used by FMCG, telecom, gaming and e-commerce sectors, others like Roposo and Chingari....
Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads....
The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID....