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As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success....
Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer Shalini Raghavan,....
A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has....
As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that....
As per sources, inclusion of new teams was delayed because existing franchises did not want to share sponsorship revenue in....
BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in....
Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context-relevant Talk....
In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the....
Brands and experts say that they still rely on the news genre as it delivers the right audience in a....
In his new role, Uppal will be reporting to Rahul Kumar Shaw, Chief Executive Officer (Television & Radio) Rajat Uppal....
With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some....
It all started with IPL 2020 when established brands were sidelined by....
Rahul Sood, Managing Director, India and South Asia, BBC Global News, and Rupa Jha, Head of Indian Languages, BBC World....
While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the....
Twitter has finally proved its critics wrong. The micro blogging site recently reported its first ever profitable quarter, bringing an....
