Ritika Raj STORY
BrandTalk
'The core of our strategy will always be our employees...

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic,....

By Ritika Raj

BrandTalk
‘Consumer experience comes in the form of product, value, availability...

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product....

By Ritika Raj

BrandTalk
‘Developing a strong content strategy will help keep audiences engaged’

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times....

By Ritika Raj

BrandTalk
'In times of distress, customers can hide but responsible brands...

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans,....

By Ritika Raj

BrandTalk
Work from home has significantly impacted the sleeping pattern of...

Vinod Khandelwal Sr. GM (E-com head and Buying), Nilkamal Ltd shared insights on Doctor Dream’s brand-building, positioning strategies, expansion plans....

By Ritika Raj

BrandTalk
Offline channels are showing a very healthy recovery: Kanwalpreet Walia,...

Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the....

By Ritika Raj

BrandTalk
‘Men In the Kitchen campaign, a subtle attempt at breaking...

Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking....

By Ritika Raj

BrandTalk
In these times, brands need to build on the foundation...

On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights....


BrandTalk
This is the time to start building awareness about senior...

Piali Dasgupta, Sr. Vice President - Marketing, Columbia Pacific Communities spoke about the potential of senior living communities in India,....

By Ritika Raj

BrandTalk
Reality show helps drive deeper conversations with youth: Harish Narayanan,...

With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of....

By Ritika Raj

BrandTalk
‘Those who have transformed & innovated are the ones who...

Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s....

By Ritika Raj

BrandTalk
‘Our endeavor is to evoke regional pride while reinforcing national...

Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing....

By Ritika Raj

BrandTalk
‘Retail sector picking up pace on the back of festive...

As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining....

By Ritika Raj

BrandTalk
Brands gear up for festive season cheer

Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic....


BrandTalk
A festive boost for the real estate & home improvement...

With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season....