Asics was at the right place at the right time

Sportswear and lifestyle brand, Asics has been aggressively launching stores to establish a strong presence and take its philosophy of....

‘Haven’t lost the ambition to return to 75% volume share...

While Nestle’s focus has turned to category expansion over the past year, the brand’s marquee product Maggi Noodles still gets....

Review 2007 / Media Boom / Internet : New media...

The year 2007 was special for the Internet which came into....

Review 2007 / Retail Ahoy : Reliance spreads wings wide,...

Backlash in some States, consolidation in other states and spreading of....

PMMAO 2008 Review Outdoor : Gaining from the clutter

The outdoor media has continued to cling on to the third....

PMMAO 2009 Outlook Internet : Mouse hour

The Internet, which has till now been taking h

PMMAO 2011 INTERNET OUTLOOK : High bandwidth

Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total....

Building up ‘Brand Indian Police’

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How to make happy managers!

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Excuse me while I call Gandhi a brilliant marketer: LK...

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Berger Paints experiments with designer themes

In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate....

Sharp air: Now premium air-purifiers

Sharp, the manufacture

Philips asks men to make a clean statement

Smartphone penetration helps Nimbuzz clock 1.7 crore users in India

Vodafone ‘happy to’ hand over PR mandate to Adfactors