Neeta Nair STORY
Neeta Nair

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Marketing Moments
Khimji Jewellers appoints Mullen Lintas as creative agency on record

The agency has crafted a Diwali TVC for the brand that has been just released Khimji Jewellers has awarded its....

By Neeta Nair

Marketing Moments
How Google tapped into their larger ecosystem for the Nest...

Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad....

By Neeta Nair

Marketing Moments
Changing positioning from celebrating outdoors to ‘Ghar Pe Kingfisher’

Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now....

By Neeta Nair

Marketing Moments
Asics was at the right place at the right time

Sportswear and lifestyle brand, Asics has been aggressively launching stores to establish a strong presence and take its philosophy of....

By Neeta Nair

Marketing Moments
‘Haven’t lost the ambition to return to 75% volume share...

While Nestle’s focus has turned to category expansion over the past year, the brand’s marquee product Maggi Noodles still gets....

By Neeta Nair

Marketing Moments
Review 2007 / Media Boom / Internet : New media...

The year 2007 was special for the Internet which came into....

By Neeta Nair

Marketing Moments
Review 2007 / Retail Ahoy : Reliance spreads wings wide,...

Backlash in some States, consolidation in other states and spreading of....

By Neeta Nair

Marketing Moments
PMMAO 2008 Review Outdoor : Gaining from the clutter

The outdoor media has continued to cling on to the third....

By Neeta Nair

Marketing Moments
PMMAO 2009 Outlook Internet : Mouse hour

The Internet, which has till now been taking h

By Neeta Nair

Marketing Moments
PMMAO 2011 INTERNET OUTLOOK : High bandwidth

Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total....

By Neeta Nair

Marketing Moments
Building up ‘Brand Indian Police’

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By Neeta Nair

Marketing Moments
How to make happy managers!

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By Neeta Nair

Marketing Moments
Excuse me while I call Gandhi a brilliant marketer: LK...

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By Neeta Nair

Marketing Moments
Berger Paints experiments with designer themes

In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate....

By Neeta Nair

Marketing Moments
Sharp air: Now premium air-purifiers

Sharp, the manufacture

By Neeta Nair