Neeta Nair STORY
Neeta Nair

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Marketing Moments
Seeing an excess of ‘Save The World’ creatives at Cannes...

In a candid chat, the FCB Global CCO talks about her favourite campaigns, the need to make space for talent....

By Neeta Nair

Marketing Moments
Per Pedersen & the art of ‘killing your darlings’

The Founder and Creative of By the Network shares his idea of creativity in the modern context, the biggest threat....

By Neeta Nair

Marketing Moments
Independent agency ^atom is now part of by The Network

At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s independent agency ^atom....

By Neeta Nair

Marketing Moments
Atom wins creative communication mandate of Mahindra’s Krish-e

The account will be managed from the agency’s Mumbai office Exchange4media has learnt that Krish-e, part of Mahindra’s new ‘Farming....

By Neeta Nair

Marketing Moments
#breakingone4m: Saurabh Varma’s Wondrlab acquires Amit Akali’s agency, What’s Your...

WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab....

By Neeta Nair

Marketing Moments
Will the festive spark ensure a healthy recovery for Print?

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with....

By Neeta Nair

Marketing Moments
'Vivo’s sales during Dussehra up 25% over last year'

Nipun Marya, Director Brand strategy, Vivo India, shares more — on the....

By Neeta Nair

Marketing Moments
We are the largest OTT player in India today: Karan...

Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how....

By Neeta Nair

Marketing Moments
Harshad Hardikar and Kaizad Pardiwalla launch Spring Brand Solutions

The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time,....

By Neeta Nair

Marketing Moments
Why Cadbury shared its Diwali ad with local stores through...

Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800....

By Neeta Nair

Marketing Moments
Khimji Jewellers appoints Mullen Lintas as creative agency on record

The agency has crafted a Diwali TVC for the brand that has been just released Khimji Jewellers has awarded its....

By Neeta Nair

Marketing Moments
How Google tapped into their larger ecosystem for the Nest...

Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad....

By Neeta Nair

Marketing Moments
Changing positioning from celebrating outdoors to ‘Ghar Pe Kingfisher’

Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now....

By Neeta Nair

Marketing Moments
Asics was at the right place at the right time

Sportswear and lifestyle brand, Asics has been aggressively launching stores to establish a strong presence and take its philosophy of....

By Neeta Nair

Marketing Moments
‘Haven’t lost the ambition to return to 75% volume share...

While Nestle’s focus has turned to category expansion over the past year, the brand’s marquee product Maggi Noodles still gets....

By Neeta Nair