Javed Farooqui STORY
Javed Farooqui

jarooqui@yahoo.com

Marketing Moments
OTT & TV set for complementary growth in India, say...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital....

By Javed Farooqui

Marketing Moments
Will WhatsApp's new privacy policy cause a dent in its...

Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the....

By Javed Farooqui

Marketing Moments
WhatsApp's new privacy policy triggers mass exodus of users to...

Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's....

By Javed Farooqui

Marketing Moments
2020: A peep into TRAI's regulatory manoeuvres

From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year On 1st January 2020, the....

By Javed Farooqui

Marketing Moments
2020: MIB’s regulatory interventions & their impact on media

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%,....

By Javed Farooqui

Marketing Moments
TikTok Ban: Six months on, home-grown short-video platforms vie to...

Buoyed by growing smartphone penetration, affordable data price, and depth of fresh entertaining content, the short-form video has emerged as....

By Javed Farooqui

Marketing Moments
2020: The year OTT went mainstream

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT....

By Javed Farooqui

Marketing Moments
MIB directs DTH players to clear dues to get fresh...

Licence will be valid for a period of 20 years from the date of issue The ministry of information and....

By Javed Farooqui

Marketing Moments
Myntra incurred ad expense of Rs 468 crore in FY20

The net total income of the company was Rs 1718.5 crore in the current fiscal as against Rs 1088.8 crore....

By Javed Farooqui

Marketing Moments
Large format TV shows is an area of interest for...

GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans....

By Javed Farooqui

Marketing Moments
Combination of TVC & in-content advertising yields better ROI: LS...

Krishnan, CEO & Director – India, Whisper Media, talks about in-content advertising, its effectiveness, challenges and more Ad-tech company Whisper....

By Javed Farooqui

Marketing Moments
Why 2020 was a watershed year for Digital

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making....

By Javed Farooqui

Marketing Moments
'Agencies will now have to be business-first and not just...

Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking....


Marketing Moments
OTT regulation: Justified concern or exaggerated fear?

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting....

By Javed Farooqui

Marketing Moments
Odisha Television FY20 net profit jumps to Rs 16.87 cr

We have been working on getting the right content mix for our channels and the popularity of each genre, says....

By Javed Farooqui