With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a....
The sector is upbeat as there are high-impact properties lined up in second half, but is also considering the concerns....
Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on....
Publishers’ revenue too may take a hit, say industry experts
Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers....
Anurag Thakur also noted that the volume of share of imports in percentage terms from Russia exhibited marginal increase in....
Timing isn't right for cookie phase-out due to the slowdown in ad spending globally given the microeconomic conditions. Also, Meta....
Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of....
While Rs 1.96 crore was spent on advertising in 99 TV channels, the spend for print and websites stood at....
Amazon Advertising Head Girish Prabhu talks about the growth of e-commerce advertising in India and the role that Amazon is....
While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that....
The social media accounts of these channels have also been blocked for violating the Information Technology Act
The fact that only a handful of advertisers can afford to spend on the IPL will also make the going....
Subscription and related service revenue stood at Rs 3,982.90 crore
Ad revenue grew 29.48% to Rs 3408.4 crore