Javed Farooqui STORY
Javed Farooqui

jarooqui@yahoo.com

Marketing Moments
OTT AVOD platforms eye upto 30% growth in ad spends...

With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a....

By Javed Farooqui

Marketing Moments
Hopeful but careful: Broadcasters cautiously optimistic about strong AdEx growth...

The sector is upbeat as there are high-impact properties lined up in second half, but is also considering the concerns....

By Javed Farooqui

Marketing Moments
Inflation not a damper: FMCG players won't cut down AdEx

Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on....

By Javed Farooqui

Marketing Moments
How cookie’s demise will impact cost of advertising

Publishers’ revenue too may take a hit, say industry experts

By Javed Farooqui

Marketing Moments
‘Indian SVOD segment still very competitive with no clear winner’

Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers....

By Javed Farooqui

Marketing Moments
Newsprint import from Russia in last 3 years stands at...

Anurag Thakur also noted that the volume of share of imports in percentage terms from Russia exhibited marginal increase in....

By Javed Farooqui

Marketing Moments
Why Google delayed third-party cookie phase-out

Timing isn't right for cookie phase-out due to the slowdown in ad spending globally given the microeconomic conditions. Also, Meta....

By Javed Farooqui

Marketing Moments
‘Consumer preferences evolving from intent-led e-commerce to discovery shopping’

Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of....

By Javed Farooqui

Marketing Moments
Govt spent Rs 23.18 crore on TV, print & digital...

While Rs 1.96 crore was spent on advertising in 99 TV channels, the spend for print and websites stood at....

By Javed Farooqui

Marketing Moments
E-com advertising is used for both performance marketing & brand...

Amazon Advertising Head Girish Prabhu talks about the growth of e-commerce advertising in India and the role that Amazon is....

By Javed Farooqui

Marketing Moments
Landing Page: Industry still at odds over viewership spike

While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that....

By Javed Farooqui

Marketing Moments
MIB blocked 78 YouTube-based news channels in ’21 & ’22:...

The social media accounts of these channels have also been blocked for violating the Information Technology Act

By Javed Farooqui

Marketing Moments
IPL media rights: Will the split make monetisation tougher?

The fact that only a handful of advertisers can afford to spend on the IPL will also make the going....

By Javed Farooqui

Marketing Moments
Tata Play records consolidated revenue of Rs 4,741.07 crore in...

Subscription and related service revenue stood at Rs 3,982.90 crore

By Javed Farooqui

Marketing Moments
SPNI's FY22 consolidated revenue surges 21% due to strong ad...

Ad revenue grew 29.48% to Rs 3408.4 crore

By Javed Farooqui