The two sides have been at loggerheads ever since the regulator came out with the first amendments to the NTO....
Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce....
Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent....
Arghya Chakravarty, who recently joined Shemaroo Entertainment as COO, talks about their game plan to become a consumer-facing company, and....
Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and....
As per the remedial proposal offered by ZEEL, the company will sell Hindi GEC Big Magic and Hindi movie channels....
Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only....
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms,....
Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India....
As per industry watchers, the combined network will have a strong presence across genres but the merger is unlikely to....
Fiction on all 7 days: Why Star Plus & Zee TV stand to gain from revised programming
The Viacom18 CEO - Sports spoke to exchange4media about the network's plans for FIFA WC and its acquisition strategy during....
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking....
TV is still one of the highest reached media and has been an integral part of brands' growth journey, contend....
While a lot has been spoken about the legal and ethical sides of the issue, exchange4media looks further, into the....