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Duroflex picks The Brand Sigma for OOH campaign


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Duroflex has chosen The Brand Sigma to roll out its month-long pan India OOH campaign with the objective of maximising brand recall and reaching out to the right TG with the campaign message.

Featuring brand ambassador and actress Alia Bhatt, the “Festival of Change” campaign urges Indians to make a meaningful lifestyle change this Diwali - upgrading sleep essentials that can enable deep healthy sleep for a better life.

Spanning across Tier 1, 2, and 3 cities of 10 states across India, Duroflex OOH branding was created on high impact head-on solus media sites, breaking the clutter that gives the brand top of the mind recall and exclusive OTS.

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