More by Indira Bisht Cover Story Forecast 2006 The Indulgent Indian Interview 'Line extension dilutes the original brand proposition' Buzz marketing is here to stay! “Marketing is about telling stories in your unique voice” “The competition is not big enough to challenge us” ‘We won’t dilute our brand image’ First World ideas at Third World prices! ‘Consumer-generated media is key’ ‘Past doesn’t predict the future’ ‘Break out of functional marketing box’ Feature The new tool on the block! Integrate or perish Full throttle ahead Tatas sip off US water brand ‘Cola’pse of consumer trust Book Review Bollyowood dissected Managing the info explosion Lintas Media Guide 2006 By Lintas Media India Small Giants Companies that choose to be great instead of big By Bo Burlingham Penguin Portfolio, Price Rs 218, Pp 395. The Mudra story Demystifying economic jargon Campaign Hero Honda Pleasure, Everyone wants to have fun A hippopotamian fight    Reader Comments  Please leave your comments! Name : E-mail : Comments :    Archive July, 2006   June, 2006   May, 2006   Select Issue Pitch Issues 2006 Pitch Issues 2005 Pitch Issues 2004