More by Amit Agnihotri Cover Story The juggernaut will roll on Marketing is dead. Long live marketing! Interview “For many a company, the very experience is marketing” “Marketing has to re-examine all of its central concepts” “Marketers are still stuck in the memories of golden 60s & 70s” “A great product is the starting point of a strong brand” “P&G and HP are leading the marketing RoI wave” “All communication is an incentive” “Experiential marketing gives you a competitive edge” “Markets undergo changes faster than marketers”    Reader Comments  Please leave your comments! Name : E-mail : Comments :    Archive July, 2006   June, 2006   May, 2006   Select Issue Pitch Issues 2006 Pitch Issues 2005 Pitch Issues 2004