More by
Amit Agnihotri
Cover Story
The juggernaut will roll on
Marketing is dead. Long live marketing!
Interview
“For many a company, the very experience is marketing”
“Marketing has to re-examine all of its central concepts”
“Marketers are still stuck in the memories of golden 60s & 70s”
“A great product is the starting point of a strong brand”
“P&G and HP are leading the marketing RoI wave”
“All communication is an incentive”
“Experiential marketing gives you a competitive edge”
“Markets undergo changes faster than marketers”
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