15th September-15th October 2005 Issue Highlights
On Stands Now
Global Publishing, Media, Market Research & Advertising Dial India
'We have no customers, only guests'
Partha Dattagupta, CEO, Barista Coffee Company		 'Let consumer smell your brand'
Martin Lindstrom, Founder, Lindstrom Company		 'Value co-creation isn’t new to us'
Timothy K Hoelter, Vice-President, Government Affairs, Harley-Davidson Motor Company
Media mantras
Excerpts from a speech by media maverick Sam Balsara on the occasion of the first Ad Club Media Review-2005 in Mumbai recently
 
The raging eyeballs debate
As the war of words between TAM and MRUC rages, stake-holders wonder whether broadcasting space is also going to repeat what its print counterpart has been burdened with for long
 

Reasons for shifting loyalty
Excerpts from the paper presented by TAM India at the Esomar Asia-Pacific Conference-2005 held in the Japanese capital
The time has come
The brand Titan, sans the baggage of any historical legacy, could easily corner the consumer mindspace with technology-driven and innovative offerings
Getting the brief right
An advertising brief that 'distills' the market, and consumer analy-sis can spur the creative folks to produce effective campaigns, says respected adman Anand Halve in his new book, Planning for Power Advertising.
 


Brand India & Human Capital

Anurag Batra
Publisher & Editor-in-Chief, Pitch


Powering the customer

Ajay Kelkar
Vice-President & Head —Marketing, HDFC Bank
 

Of sirens and a superstar
Levers’ Lux is doing something unusual in its latest spot—it gets a hot male body into a bathtub filled with rose petals!

Other Campaign: Asian Paints

  

Q&A with JPJ

  • Interview: Santanu Mukherjee of Visa
  • Features: Marketing Alliances
  • Column Rohit Mull
  • Insights
  • Book Review
  • QuickTake
SUBSCRIBE | ABOUT US | ADVERTISE WITH US | CONTACT US
This site is best viewed in Internet Explorer 5 at 800 X 600 resolution
Copyright © : 2005 Adsert Web Solutions Pvt. Ltd. New Delhi, India. All rights reserved.
Hosted by