Pitch : : : November Issue ::: Advertising Marketing and Media Review

15th November -15th December 2005 Issue Highlights

On Stands Now

'The pace of change is so rapid that if you stop, you stagnate. You stultify.'

At 60, Martin Sorrell is a man in a hurry. With a $10 billion self-made empire under his belt, Martin Sorrell is still a man in a hurry. Owning hundreds of company-brands doesn’t make him loose appetite - he is hungry for more. “We only have one lifetime!” he quips.
The boardroom on the seventh floor of Taj Mahal hotel is abuzz. Sorrell has just arrived for a weeklong tour. Exchange4media Group Editor Amit Agnihotri and correspondent Noor Fathima Warsia quiz Sorrell to under-stand how he thinks about the business, people, acquisition targets, and future. How does he see the rise of Internet players like Google? Does he still believe super-agency pitches is the way to go.

To take the ideas in our anniversary issue on ‘Marketing Wisdom’ forward, this edition features an interview with experience marketing expert Jim Gilmore, and a column by respected marketer Arvind Mediratta.

'For many firms, very experience is marketing'
Marketing is increasingly becoming irrelevant to the success of many a business today. It needs a new paradigm--place-making. Create new places, both in physical and virtual realms.

'The future of marketing'
Marketing as a driver of business strategy, experience marketing and marketing RoI are the three things that will revolution-ise marketingl

'Employee first, customer later'
The legendary business tycoon Richard Branson reminisces about his £5-billion Virgin empire’s phenomenal rise, and spills the beans on his unique corporate philosophy

New rural rising: malls, hypermarts
Upcoming rural malls, which by no standards are much different from the urban ones in their look and feel or offerings, are fast becoming a sought-after avenue for marketers

A call from top to the bottom
Mobile operators are aggressively wooing the bottom-end of the market pyramid as top segments have already saturated in the urban landscape

The Fountainhead
The father of management passed away recently, leaving behind a rich legacy—over three dozen books, numerous papers which explain modern management, marketing etc. Pitch pays glorious tribute to Peter Drucker.

Youthfulness is in their DNA
Camaraderie and youthfullness enamour you the moment you walk into the office of DNA that has given the much-needed glitter to Mumbai’s English newspaper space

Mining the rural quarry

The biggest market opportunity

Needed—leadership

Anurag Batra
Publisher & Editor-in-Chief, Pitch

The many reasons for going mobile
McCann Erickson draws inspiration from Maslowean theory of needs to script the latest Tata Indicom spot

It’s all me! Aamir
The Toyota-Dentsu duo breaks into the cluttered advertising space with the Innova spot by airing the very making of it

Interview: PS Sunder
Features: Cookies, Promo Watch, Market Research
Column: Premjeet Singh
Insights
QuickTake

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