Pitch : : : June Issue ::: Advertising Marketing Media Review

15th June-15th July 2005 Issue Highlights

On Stands Now

A profitable network

In less than a decade, the organised and self-regulated Rs 2,400-crore direct selling industry has become a successful and kosher business model, logging in 25-30 percent growth annually, with companies like Amway, Tupperware, Herbalife and others riding the wave. Corporate India too has taken note of it— Max New York Life and HLL have formally adopted this model. What makes this model tick, when traditional FMCG players are facing stiff challenges?

'A brand is like a passport'
SJ Chatterjee, MD, Levi Strauss India

'Client-agency relation is a
two-way street'
Malcolm Rankin, Chairman, Aprais,
Asia-Pacific

'Personality drives purchase'
Bill Gunns, CEO, SRI Consulting and Business Intelligence

The two contenders
A wrap-up of the heated debates on the burning issues concerning media, content and marketing at the two-city exchange4media conclave 2005 held in New Delhi and Mumbai

High recall alone cannot drive market
The most copious writer on advertising today answers queries on the co-relation between top-of-mind awareness and market share, importance of influencers in driving slow-moving categories, the need for education in advertising, etc in this issue.

Localisation spurs viewership
Regional channels are the way to go as they offer not only greater viewership but profitability too, finds a Pitch-TAM S-Group study.

Whiter than white
Rin's journey since its launch in 1969 symbolises a quest for whiteness. From the humble bar, it has moved to powder and now to ‘compact’.

People are the system!
What ensures success, awards, and accolades in the long term? A well-oiled system that provides solutions, or mavericks in search of the big idea? Is it systems or people that make the difference? We ask industry for an answer.

In-house PR or editorial multiplier?

Anurag Batra
Publisher & Editor-in-Chief, Pitch

Brand must lead customers

Rohit Mull
Vice-President, Marketing,
Tata-AIG Life

A different tune!
Bates brings in a refreshing change to technology advertising in its Nokia spot

Other Campaigns: KBC, Visa

People:
V Chandramouli

Insights
Book Review
QuickTake
Features: NRS Round-I, NSSO, Faces

SUBSCRIBE | ABOUT US | ADVERTISE WITH US | CONTACT US
This site is best viewed in Internet Explorer 5 at 800 X 600 resolution
Copyright © : 2005 Adsert Web Solutions Pvt. Ltd. New Delhi, India. All rights reserved.
Hosted by