15th July-15th August 2005 Issue Highlights
On Stands Now
 
Mailing a message!
The sheer reach and spread of the 1.56 lakh post offices have these shabby, the once-mails-only network, becoming a hot marketing destination.
 
Out of the airpocket, finally
A radical policy shift from the licence-fee regime to revenue sharing model has the dogged radio space looking bright and sanguine.
  Adieu to carpenters!
Modular furniture market is getting cluttered with a slew of foreign players, including the world’s largest one.
The common secret
After three decades of brand development that used celeb endorsements effectively, healthfood drink Boost stands for a single-minded product promise.

Gearing up!
A Pitch-TAM S-Group study finds that both TOI and Mid Day in Mumbai are providing more content even as they hold the price line.
 


Cannes, talent and training:
why we need all three?

Anurag Batra
Publisher & Editor-in-Chief, Pitch
 

A flight to reality
The first spot from the first no-frills carrier Air Deccan is unique not only for its length but also for its airing strategy

Other Campaign: Lipton Ice Tea
 

Q&A with JPJ

  • Insights
  • Book Review
  • Quick Take
  • Interviews:
    K Venkatachalam,
    Moon Bum Shin
  • Features: LG
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