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15th January-15th February 2006 Issue Highlights

On Stands Now

Advertising Outlook 2006

By Pitch Team
The first part of the third edition of the annual industry survey, The Advertising Outlook 2006, reviews how the advertising and media industry has fared in the year just gone by. The Survey scans the developments across the media sectors, measures ad spends on each media, and also analyses which industries have powered this healthy growth.
First, the good news is that the advertising industry has clocked a 15 percent growth rate in 2005. The Survey puts the size of the advertising industry at a meaty Rs 11,915 crore.

A brand that doesn’t make money is worth nothing Jean Noel Kapferer

Review 2005
How did the advertising and media industry perform in 2005? What’s the growth rate? How did TV and Print fare? Find out in Media Review 2005.

Outlook 2006
What’s the overall mood of the industry? Are marke ters willing to jack up their ad spends? What are the challenges ahead? Check out Outlook 2006 for more.

Synovate Poll
The Survey reveals how professionals look at key issues such as frequent account churn and agency commissions among others. Find out in the Synovate Poll.

The new tool on the block!
Technology has enabled people to take the blogs out of the closet and bring it onto the public domain and make it an acceptable form of communication for both marketers as well as individuals

Slippery, yet ample scope
The brute dominance of Amul with a meaty 86 percent of the market share calls upon smaller players to devise exceptional marketing strategies

The buoy of life
Lord Leverhume looked out of the window and saw the familiar lifesaver in the Port Sunlight and the word Lifebuoy flashed in his mind

In the Devil’s workshop
Pitch finds out what it’s to be in the Devil's den that has instilled a sense of challenge and spirit in team Onida to successfully ward off many a challenge

The Future As I See It
The noted adman Ram Sehgal candidly recalls his days in the mad creative world in his book, Mixed Feelings: My Advertising Years

Media services of a different kind?

Anurag Batra
Publisher & Editor-in-Chief, Pitch

Winning consumers’ hearts & minds

Anita Roddick
Founder, The Body Shop

Simply telling your story!
The trademark pug dangles his pink tongue in the latest Hutch campaign

Clearing the fog of doubts
Financial products spots need to be easily relatable, and SBI Mutual does it quietly

Column: Sanjay Raina
Feature: Fashion Street
Insights
Campaign: Saffola
Quick Take

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