Advertising Media Internet Marketing And Advertising Agency India

15th February-15th March 2006 Issue Highlights

On Stands Now

Yum’s Big Bite!

Riding on the consistently impressive performance of the past one-decade, global food retailing major Yum! Restaurants International is now aiming really big in India. After clocking over 40 percent growth during the past five years, driven by the massive success of its flagship brand Pizza Hut here, Yum wants to log in a massive eight-fold growth in the next decade. Yes, Yum has in place an aggressive as well as ambitious strategy to achieve this.

Many names, one destination
Through a multi-part feature, Pitch tries to crack the rocking modern trade with all its pros and cons as well as the issues dogging this sunshine industry. Here is a broad backgrounder on the retail sector.

Mike testing: This is radio on air!
With the third phase still far, the present will see major radio players fighting for yhe ad pie and bringing in some innovative programming strategies.

The journey never ends...
As luggage slowly moves up to become a lifestyle statement, style is becoming the key word.

'Line extension dilutes the original brand proposition'
AL and Laura Ries

Utterly, butterly priceless!
The runaway success of the brand Amul is one of the best case studies about the product, pricing, positioning and delivery

The convergence conundrum
Convergence of the Net and mobile presents an interesting case study on the opportunities, challenges and changing dynamics for consumers as the element of commerce is brought in

Bollyowood dissected

Ten rules for strategic innovators
Vijay Govindarajan is the Earl C Daum 1924 Professor of International Business at Tuck School, Dartmouth. US.

PDA phone is mightier than pen

Anurag Batra
Publisher & Editor-in-Chief, Pitch

Winning customers’ hearts & minds

Anita Roddick
Founder, The Body Shop

No more that simple and sober
The latest Parle spot is a refreshing change in the dog-eat-dog biscuit market

Not the beginning of the end!
Tata-AIG Life drives yet another emotional mile to carry home its latest offering

Column: Rohit Mull
Insights
Campaign: Airtel, Hero Honda
Quick Take

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