15th August-15th September 2005 Issue Highlights
On Stands Now
The Great Indian Market
''Our brand
is contem-porary, but retains its values''
Shobhana Bhartia, Vice-Chairperson & Editorial Director, HT Media		 'Retail and food businesses have bright future'
Sandeep Kohli, Managing Director, Indian Subcontinent, YUM! Restaurants International		 'Customer loyalty has to be earned and not bought'
Lawrence A Crosby, Founding Principal & CEO, Symmetrics Marketing Corporation
Putting the David in RMG!
A peep through the windows of creative hotshops might leave you wondering what makes them tick. In this new section, Shadow, we spot some real stuff behind the doors.
 
The power of magazines
At the Indian Magazine Summit held in New Delhi, prominent editors, ad professionals and marketing honchos contend that magazines are here to stay.

Sizing up the readership surveys
A study by Intellect, the research and technologies unit of Lintas Media, on the readership data by NRS and IRS
A complete identity
The success of Raymond is an example of how successive thematic campaigns and promotions caressing the male ego can help boost brand identity
Emotions in motion
Indian advertisers have often used emotions to create a better connect. But is relying too much on a particular emotion effective?
 


The rural rising!

Anurag Batra
Publisher & Editor-in-Chief, Pitch


The purchase man cometh!

Rajat Sethi
CEO, Wunderman India

  

On a different stage
The new spot from HDFC Standard Life reinforces the self-esteem theme again

Other Campaign: HSBC

  

Q&A with JPJ

  • Interview: Jan Lindermann of Interbrand
  • Features: Sports Boardcasting, FMCG Revival, Hospital Branding, Car Rental Market
  • Insights
  • Book Review
  • QuickTake
SUBSCRIBE | ABOUT US | ADVERTISE WITH US | CONTACT US
This site is best viewed in Internet Explorer 5 at 800 X 600 resolution
Copyright © : 2005 Adsert Web Solutions Pvt. Ltd. New Delhi, India. All rights reserved.
Hosted by