Advertising Outlook 2006
The first part of the third edition of the annual industry survey, The Advertising Outlook 2006, reviews how the advertising and media industry has fared in the year just gone by. The Survey scans the developments across the media sectors, measures ad spends on each media, and also analyses which industries have powered this healthy growth.
First, the good news is that the advertising industry has clocked a 15 percent growth rate in 2005. The Survey puts the size of the advertising industry at a meaty Rs 11,915 crore.

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