'Grow Young, Go Global'
After a tiring two-day idea generation workshop with a hard-nosed FMCG client at the Mumbai getaway Lonavala early December, Ravi Deshpande was at ease. At the workshop, he was testing his new approach to advertising planning and the results have been assuring. Instead of the usual beating-around-the-bush with just a few ideas, his agency and client together have managed to develop a full 23 ideas. Not all will make the cut, but if ideas are what agencies exist for, Deshpande believes he has hit upon a big one—his new vision ‘Grow Young’ uses a comparatively newer approach of ‘Unboxing’ the entire paradigm and process of idea generation.

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