Advertising on internet, albeit a new phenomenon compare to advertising through newspapers, magazines, radio, television, billboards and direct mail, is becoming more popular by days and replacing the conventional media. Commercial advertisements are taking more and more areas in the landscape of the world-wide-web.
Mass media like newspapers, magazines, radio and television are no doubt hugely effective media for commercial advertisements, but internet is completely different from them in many respects in terms of achieving the objective of an ad.
Advertising media internet is more promising than the conventional media in the sense that internet serves not only as a communication channel but also a transaction and distribution channel. One can get information and make purchases and payments all through the net.
Internet has become the single stop for various purposes because of its capacity for multimedia content. It carries not only text and graphics but also audio and video content. This nature of the Internet is suitable for achieving high impact of any advertising.
Advertisers
are using innovative software tools to place their ads
on the internet in many new innovative forms like animated pop ups,
banner ads, sponsor logos, interstitials, advertorials, 3-D visualization
and advertainment.
Search Engine Marketing (SEM) and EMail Marketing (EMM) are quickly replacing other forms of advertising for reaching, targeting, and selling to businesses and consumers alike. Powerhouse online advertising companies like Google, MSN, Yahoo are proving this to businesses worldwide.
In India,
though there is no latest survey available on the internet media advertising,
experts predict of a boom in
internet advertising.
According to an MSN study, the online advertising in India is likely
to cross the 100 million dollars by 2010.
According to Nasscom (Survey, August 2000) there are 1.6 million homes in India with Internet connections and on average at least 3 people use one system. At present it must be around 30 million internet users in India, says an expert in the field.
India's advertising industry generates about 2.2 billion dollars annually. Spending on internet advertising was about 34 million dollars in this financial year and experts predict it may cross 57 million dollars in 2006-2007. Print and television still hog a major share of Indian advertising at 700 to 920 million dollars annually.
If you go by statistic and as the experts suggest, there is a boom in the internet media advertising and the future of the industry also looks very bright and promising. For more information on advertising media internet, visit www.pitchonnet.com.
