Ever since India started riding high on the economic boom, countless business magazines have opened shop in the country. While India is famed for its free press and fact of the matter remains that magazine as a genre too has been an integral part of the country’s rich legacy in media. However, the last few years have seen innumerable business magazines in India hitting the market. Putting a final number of such publications is a tad difficult given the diversity of the country; however it won’t be an exaggeration to say that their number would easily touch three scores.
Some of the more established business magazines in India include Business Barons, providing information about business, technology and wealth. Likewise we have Business Today, Business World, Business Week, Industrial Economist, The Brand Reporter, Times Journal of Construction and Design and Business Monitor International to name a few.
It is amidst this confluence of publications that pitchonnet.com started its operations in India. The magazine soon emerged as one of the largest business publications providing a close view of the evolving market of media and communication in the country. True to its commitment, the magazine spots, analyzes and reports the present trends, conducts industry surveys apart from recording lessons of failures and excellence of who’s who of the industry. The magazine looks ahead to create a database of profiles of the honchos and rising stars of the Indian industry.
With all the basic parameters in place, pitchonnet.com and its print edition Pitch now share a large market pie in the business magazine world. The magazine has partnered leading research agencies in the country to bring a comprehensive industry survey to the doorsteps of its readers.
Most business magazines in India follow the same time-tested model of presenting news. It is in this aspect that Pitchonet scores. The magazine has employed innovative ideas to bring cutting edge information in a never before way. For instance, the Pitch-NCAER sector analysis is seen as the final word on two wheelers, durables, fast moving consumer goods and services sectors. The magazine has to its credit some of the finest columns by the best marketing and advertising brains in India and abroad.
Some other interesting features that Pitch introduced too have proven successful. The Pitch Top 10 includes: Who are the best Marketing, Advertising and Media talent available in India. Again the idea is to provide information crisp and fairly. The magazine also endeavors to provide in-depth features on industry developments.
