Newspaper
is the oldest and the most conventional method of giving news on a wide
array of topics to the people at their doorstep. The newspaper industry
at the global arena has come a long way from presenting news in black
and white to adopting the most innovative of methods, including colored
background and text, unique paper materials, etc to depict all kinds
of news for readers. The Indian newspaper industry has the record of
giving the most number of newspapers to the readers, both at the national
as well as at the regional levels. One of the oldest newspapers of India,
The Statesman was founded in 1818, and still continues to maintain the
same status that it used to command. It has been almost two centuries
now since the inception of the oldest newspaper in the country. During
this period, the Indian newspaper industry has achieved tremendous ground
of success for various newspapers that are circulated throughout the
country. The most unique fact of the Indian newspaper industry is that
newspapers in various regional languages, Hindi, and English are published
and circulated throughout the country.
The Indian
English newspaper sector is the most published and circulated lot
in the Indian newspaper industry.
With the newspaper industry as a viable platform for the proliferation of advertising and marketing of public relations, there has been witnessed an impressive explosion of newspapers at all levels. A typical Indian English newspaper serves as an ideal banner for companies who would look forward to advertise their products or services keeping in mind the strength of the readers nationwide. Since a newspaper is the first thing that most of the citizens of the country go through early in the morning, it stands at an advantage of making its stand in full view of the massive number of readers. The more the readers or viewers of the advertisements, the more impact that the advertisements have made in the minds of the people. An Indian English newspaper being the most read newspaper in the country, most of the companies highlighting their services and products for the citizens, targets these newspapers for the showcase of their services. Newspapers act as the ideal method of public relations due to its strength as the best way of communication. Pitch on Net is an online advertising portal that highlights various forms of advertisements and marketing services. Its website www.pitchonnet.com provides complete details on various modes of advertising and marketing, including newspaper as a powerful tool.
