‘That online retailers are unbeatable in terms of price is not a fact’
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home
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latest-stories Brands up marketing spends as consumers step out for the much-awaited Diwali shopping
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium
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latest-stories Viveks engages @The Idea Factory for building PR strategy
@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management
