‘Our endeavor is to evoke regional pride while reinforcing national stature’
Puneet Das, Senior VP – Marketing, Packed Beverages – India, Tata Consumer Products tells
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latest-stories For every market, every element of marketing needs to be localised: Puneet Das
Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign
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latest-stories TATA TEA’s new JaagoRe initiative to inspire individuals to help & care for senior citizens during COVID-19
Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown
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Guest Column, latest-stories Brands need to become agile & flexible in their approach
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Puneet Das, Vice President
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FEATURED, latest-stories Marketing the Cause
Socially conscious consumers are increasingly looking to associate with brands that show a commitment
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latest-stories WAVEMAKER CREATES NEW DIGITAL CAMPAIGN FOR TATA TEA ON THE OCCASION OF DURGA PUJA
TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched
