latest-stories ‘Our endeavor is to evoke regional pride while reinforcing national stature’ November 19, 2020 By Ritika Raj 0 57 Puneet Das, Senior VP – Marketing, Packed Beverages – India, Tata Consumer Products tells
latest-stories For every market, every element of marketing needs to be localised: Puneet Das October 29, 2020 By Mitaksh Jain 0 45 Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign
latest-stories TATA TEA’s new JaagoRe initiative to inspire individuals to help & care for senior citizens during COVID-19 April 16, 2020 By pitchteam 0 226 Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown
Guest Column, latest-stories Brands need to become agile & flexible in their approach April 16, 2020 By Puneet Das 0 237 As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19′, Puneet Das, Vice President
FEATURED, latest-stories Marketing the Cause September 19, 2019 By Sanstuti Nath 0 667 Socially conscious consumers are increasingly looking to associate with brands that show a commitment
latest-stories WAVEMAKER CREATES NEW DIGITAL CAMPAIGN FOR TATA TEA ON THE OCCASION OF DURGA PUJA October 18, 2018 By pitchteam 0 542 TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched