Will ‘Fighter’ promotions witness brand Hrithik’s magic?
e4m spoke to brand industry experts to understand how the Bollywood star’s brand affinity will
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latest-stories Why Indian language papers weathered the Covid storm better than English dailies
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership
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latest-stories What led to the BCCI-IMG fallout?
A source said that BCCI is miffed by IMG’s ‘poor leadership’ in the UK. Another stated
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latest-stories 2020: MIB’s regulatory interventions & their impact on media
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping
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latest-stories Dainik Bhaskar Group markets register over 10% YoY growth in GST collection
The group’s special mega editions have garnered good response from advertisers across sectors,
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latest-stories Ads in newspapers most trusted by readers: ASCI-ISA report
About 70% of the respondents said they trust advertisements which are endorsed by celebrities A study
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FEATURED, latest-stories Will the festive spark ensure a healthy recovery for Print?
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However
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latest-stories Print media picks up pace in festive season with up to 75% recovery
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in
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latest-stories Home Media Print News Festive season gives Print a fillip
Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted
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FEATURED, INTERVIEWS, latest-stories Q&A with Megha Tata, Chief Operating Officer, BTVI
1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video
