The scope for automated media buying models becoming the norm for DOOH in India
Industry leaders say though brands, media owners and agencies are realizing the importance of automation,
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latest-stories OOH 2021: Trends that will define growth & success
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead
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latest-stories The need for a standardized measurement system for DOOH
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains
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Guest Column, latest-stories Why the OOH industry gained more than it lost during this pandemic
Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the
