OTT and the promise of brand safety
OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers.
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latest-stories 2020: The year OTT went mainstream
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced
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latest-stories ‘Viewing of kids titles on Netflix increased more than 100% in India in 2020’
Monika Shergill, Vice President, Content, Netflix India, sums up what India enjoyed on the platform this
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latest-stories Shekhar Kapur, Vani Tripathi Tikoo bat for creative freedom of OTT platforms
The duo has authored a report ‘Embracing NonLinearity: The Future of India’s Entertainment
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latest-stories Amazon Prime Video eyes OTT dominance with aggressive original content slate
The line-up is in addition to the platform’s foray into live sports with the acquisition of New
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latest-stories This time’s IPL viewership over 25-30% higher than previous iterations: Uday Shankar
Cinema theatres will see a resurgence after the pandemic, the Chairman of Star & Disney India said
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latest-stories Swati Mohan, Director, Marketing at Netflix, steps down
She was associated with the streaming giant for over two years Swati Mohan, Director, Marketing at Netflix
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latest-stories Regulatory certainty is a must for any content producer: K Madhavan
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about
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latest-stories Sun TV Network’s top management foresees ad revenue de-growth in FY21
In the first quarter, the network’s ad de-growth was 60% while in the second quarter, the de-growth
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latest-stories Decoding the OTT targeting capabilities
By advertising on ZEE5, brands can reach the right audience, through precise targeting & segmentation
