The scope for automated media buying models becoming the norm for DOOH in India
Industry leaders say though brands, media owners and agencies are realizing the importance of automation,
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latest-stories NDMC has a strict eye on illegal hoardings violating 2017 OAP
The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the
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latest-stories OOH 2021: Trends that will define growth & success
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead
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latest-stories ‘Save the hoarding industry’: Hyderabad OOH owners launch campaign against MA&UD orders
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that
