The Wonderful Company names Edelmen as AOR
The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record
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latest-stories ‘E-commerce, content and performance will be the most critical in 2021’
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding
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latest-stories Will advertiser interest in cricket see a hike after India’s win against Australia?
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for
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latest-stories ‘Developing a strong content strategy will help keep audiences engaged’
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on
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latest-stories Ashok Namboodiri appointed as Chief Business Officer, International Business at ZEE
Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever
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latest-stories Dentsu considers sale of Tokyo HQ
Media outlets speculate that the building could fetch the company around $2.9 billion Japanese advertising
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latest-stories CCPA issues warning to ads that claim to ‘boost immunity’, ‘kill virus’
The body warned advertisers that punishment for making such misleading claims will range from 2-year
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latest-stories MediaCom launches new logo & agency proposition
The company’s new visual identity is its first one in 30 years and builds on its previous branding
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latest-stories Is Rishabh Pant the soon-to-be blue-eyed boy of the brand world?
Industry watchers discuss Pant’s brand value shooting up post the Test series win and his recent
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latest-stories Govind Rajan, COO, Cuemath passes away
In a career spanning over two decades, Rajan worked with several companies, including Freecharge and
