The Business of Marketing in the ‘New Normal’
Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need
-
Guest Column, latest-stories -
Guest Column, latest-stories Marketing To The Youth? Here’s What You Need To Remember In A Post-Covid World
Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 lists three key insights
-
Guest Column, latest-stories Keeping The Spirit Of Innovation Alive
Anil Ramachandran, EVP and Head – Marketing and Retail Unsecured Assets, IndusInd Bank says that
-
FEATURED, latest-stories Retail will be back on growth path in post-COVID world: Ayushman Chiranewala, Fastrack
Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman
-
latest-stories This year, protecting business, not growth, is the key: Mahesh Gupta, Kent Ro
Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons
-
INTERVIEWS, latest-stories “Our product is the hero”: Rahul Agarwal, CEO, Organic Harvest
At the time when knowledge about organic personal care product is limited, Organic Harvest is not just
-
FEATURED, INTERVIEWS, latest-stories ESSENTIALS OF FESTIVAL MARKETING / ADDING STYLE TO THE FESTIVE SEASON
Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection
-
latest-stories Pitch CMO Summit Bangalore Chapter On 4 July
exchange4media group is all set to host the 10th edition of Bangalore chapter of Pitch CMO summit on
-
FEATURED, Guest Column, latest-stories Of Strand Bookstore and, Kajodmalji!
So, we have all bid goodbye to an iconic brand like Strand book store but cannot bid goodbye to all the
-
Guest Column, latest-stories We don’t want the truth
Only a version of if that fits with our belief systems. “People use facts like a drunk person uses
