‘Consumer experience comes in the form of product, value, availability & accessibility’
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is
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INTERVIEWS, latest-stories -
latest-stories ‘E-commerce, content and performance will be the most critical in 2021’
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding
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INTERVIEWS, latest-stories ‘Developing a strong content strategy will help keep audiences engaged’
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on
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latest-stories WOW Skin Science and PVR collaborate to premiere Tamil film ‘Master’
All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin
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Guest Column, latest-stories Moving from AI to AI: Why it might save marketing
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic,
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latest-stories Vidya Vox and Nucleya announce winners for BACARDÍ Sessions Season 4
Both mentors will be collaborating on two separate tracks with these artists and guide them through the
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latest-stories Forever New ropes in Diana Penty as brand ambassador
In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home
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latest-stories Trends that will dominate marketing in 2021
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some
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latest-stories Vishal Bhat elevated as Head of After-Sales Services, Volkswagen India
Bhat takes over from P. Ravichandran, who is now responsible for Dealer Development With the focus on
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latest-stories Amazon Prime Video (OTT service) redefines marketing strategies with Mirzapur Season 2
Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time
